Top 5 Drawing & Coloring Apps in the US Q3 2023

In the third quarter of 2023, the top 5 drawing and coloring apps on a unified platform in the United States exhibited diverse performance trends. Data from Sensor Tower reveals interesting insights into their downloads, revenue, and weekly active users.

Color by Number：Coloring Games saw its revenue fluctuate throughout Q3, peaking at roughly $176K in mid-August and tapering off to around $115K by the end of September. Downloads showed a downward trend, starting at 86K in late June and decreasing to 58K by the end of September. Weekly active users also declined from over 610K at the beginning of the quarter to about 464K by the end.

Disney Coloring World experienced a peak in revenue of approximately $88K in early August, ending the quarter at around $66K. Downloads decreased steadily from 26K at the start of the quarter to just over 10K by the end of September. Active users also decreased from 64K in late June to about 41K by the end of September.

Crayola Create and Play maintained relatively stable revenue around $55K for most of the quarter, with a dip to $36K in mid-August. Downloads peaked at 18K in late August but dropped to 11K by the end of September. Active users showed a slight decline from 31K in late June to around 25K by the end of September.

Adult Coloring Book - Pigment maintained a consistent revenue stream, ranging between $29K and $34K throughout the quarter. Downloads fluctuated, peaking at 14K in mid-August and stabilizing around 12K by the end of September. Weekly active users hovered around 46K at both the beginning and end of the quarter.

Drawing for Kids Games! Apps 2 showed a revenue increase, starting at $31K in late June and reaching $43K by the end of September. Downloads saw a decline from 21K at the start of the quarter to 13K by the end. Active users also decreased, from 52K in late June to about 41K by the end of September.

For more detailed insights and data, visit Sensor Tower.